Welcome to CycleExpo Amsterdam!
Save the date: October 6–8, 2027
NieuwsFiets Media & Events has launched a new initiative. Following the success of the local B2B bicycle trade fair B2B FESTIVAL, it will now organize a completely new international trade show. From October 6–8, 2027, this event aims to become the alternative OEM Meeting Point for the entire bicycle industry: CycleExpo Amsterdam.
The event is organized in close cooperation with Libéma, owner of Expo Greater Amsterdam, and stand builder Decoriginals, the same partners who contributed to the success of the B2B FESTIVAL. With CycleExpo Amsterdam, NieuwsFiets Media & Events is targeting a completely different audience: the OEM business.
The goal of this new three-day industry event is to create a new alternative meeting point for the global bicycle industry, located in the backyard of Schiphol Airport, making it extremely easy to reach. The event will take place at EXPO Greater Amsterdam in Vijfhuizen, just 16 km from Schiphol Airport. From the airport, a bus runs to CycleExpo Amsterdam every seven minutes, making it particularly accessible for international visitors. In addition, Amsterdam city centre can be reached within half an hour and offers a wide range of hotels and entertainment venues. Ideal for exhibitors who want to organize something special for their business partners.
CycleExpo Amsterdam is the new OEM place to be
CycleExpo Amsterdam is highly accessible for both exhibitors and visitors. For visitors, entry is free of charge; the only requirement is prior registration. The trade fair is aimed at buyers, product managers, designers, suppliers, and manufacturers from the international bicycle industry. At CycleExpo Amsterdam, you will meet industry professionals from many countries, not only to do business, but also to network, reconnect, and exchange experiences.
For exhibitors, CycleExpo Amsterdam is the OEM place to be, where you can showcase your company and your innovations for upcoming model years of future bicycle collections at low cost with maximum exposure.
A deliberate choice has been made to offer Full-Service Booths only. See the example photos below (taken during the B2B FESTIVAL 2026). This ensures a uniform appearance while still allowing room for individual brand-identity and avoids the high costs of custom-built stands. In practice, exhibitors mainly need to bring their own products and display them in the booth.
Exhibiting at CycleExpo Amsterdam could not be easier.
